Molson Coors Stay on As NFL Sponsor

DENVER - Molson Coors is renewing its sponsorship deal with the National Football League in a five-year contract protecting its position as the league's official beer sponsor, according to a report published Monday.

The Sports Business Journal reported the deal, citing unidentified sources.

NFL spokesman Brian McCarthy did not immediately return a call.

Coors' current four-year, $240 million sponsorship deal will expire after this season.

Coors spokeswoman Kabira Hatland declined to comment, saying the company would first inform its shareholders of any deal.

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